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FEATURED PROJECT | PET SUPPLIES & E-COMMERCE COMPARISON

Petshack.au: Australia's Pet Product Price Comparison Platform

An independent, Australian-operated pet supply comparison engine aggregating real-time prices across 40+ local retailers.

Petshack.au

Petshack.au

40+

Aussie Retailers Aggregated

100%

Free Platform Access

1,000s

Pet Products Compared

Zero

Hidden Fees or Friction

Challenge

The Operating Problem in Pet E-Commerce & Retail

Pet parents across Australia encounter significant price variance across online pet stores, specialty stockists, and veterinary suppliers. Searching for the best prices on pet food, prescription diets, and healthcare products traditionally requires tedious multi-tab browsing and manual cross-checking.

  • Endless site-hopping between competing Australian retail stores causing user fatigue.
  • Lack of unified price transparency across major national brands and independent local stockists.
  • Missed savings opportunities on recurring pet care expenses like specialty food, treats, and vet treatments.

Solution

What We Built: Automated Price Discovery Engine

An automated, high-performance price comparison engine that crawls, indexes, and normalizes product catalog data from major Australian pet retailers into a clean, searchable interface. Petshack.au provides instantaneous market transparency without requiring user sign-ups or charging hidden affiliate markups.

Capabilities

From multi-retailer aggregation to deals and direct merchant routing.

01

Multi-Retailer Aggregation

Instantly compares real-time pricing and stock status across 40+ Australian pet stores in a single search query.

02

Brand & Category Filtering

Supports localized lookup across top pet brands (e.g., Royal Canin, Hill's Science Diet, Advance) and pet types.

03

Direct Merchant Routing

Directs users straight to the merchant's store page for the verified best deal without transactional middleware.

04

Deals & Promo Hub

Surfaces active promotional codes, time-limited discounts, and retailer-specific bonus savings alongside baseline prices.

User journey

From Search Query to Guaranteed Savings

01

Search Product or Category

The user enters a product name, brand, or pet supply type into the search engine.

02

Compare Live Prices

Petshack displays an itemized price matrix ranking available deals from cheapest to highest across participating retailers.

03

Review Savings & Stock

The user evaluates stock availability, unit savings, and optional promo codes.

04

Complete Purchase

Selecting a deal redirects the user directly to the vendor's product checkout page to finalize the order.

Architecture & Technology Stack

Engineered for Real-Time Web Catalog Parsing & High Concurrency

  • 01Distributed Web Crawling Pipelines for periodic price, stock, and SKU data extraction.
  • 02Fast Search Indexing (ElasticSearch/Algolia) for instant product query auto-complete.
  • 03Relational Database Architecture for multi-store SKU normalization and price tracking.
  • 04High-Speed Frontend Framework for low-latency web rendering across desktop and mobile devices.
  • 05Affiliate & Direct Link Tracking Infrastructure for seamless outgoing redirection handling.

Outcomes & Business Impact

Outcomes & Business Impact

Smarter Pet Parenting

Aussie pet owners save time and money by viewing market-wide price comparisons instantly.

Transparent Commerce

Unbiased, free comparison engine that does not lock lower prices behind subscription paywalls.

High Retailer Visibility

Connects consumer demand directly to local and national Australian pet supply stores.

Python Web ScraperElasticSearch / AlgoliaNode.js / ExpressModern FrontendCloud DBAutomated Schedulers